Hozelock, Britain’s leading watering expert, welcomed new Commercial Director, Alan Bird, to Glee 2021 after joining the business earlier in September.
With over 30 years of experience in sales, category marketing and research, Alan brings a wealth of knowledge and expertise to Hozelock, having previously worked with international brands, including Hovis, Cadbury and Hasbro.
Working in the role of Commercial Director for more than 12 years, Alan has vast experience across multiple channels, including online, grocery and wholesale, and plans to support Hozelock’s existing market channels and seek new opportunities to further boost the category.
Speaking of his appointment, Alan said: “I’m delighted to have joined Hozelock, which is renowned for being a trustworthy and respected brand, at what is an exciting time for the business, and gardening industry as a whole. Attending GLEE so soon after starting the role has given me a fantastic opportunity to delve into the sector and I’ve gained valuable insight from colleagues, customers and the press.”
“Hozelock’s investment into innovation means there have been a number of new product launches this week and I am looking forward to working with the team to get these products out to market.”
Designed by gardeners for gardeners and with a 60-year heritage – Hozelock’s head office is based in Birmingham, proudly engineering and manufacturing over 75% of its products in the UK. From garden watering, spraying and plant protection to Hozelock Cyprio pond equipment and Hozelock Pure for natural gardening – Hozelock is not only Britain’s leading watering expert, it is one of the country’s most loved gardening brands continually updating a comprehensive range of products.
For further information, visit www.hozelock.com