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GIMA Buyers Guide & New Product Digest - Autumn 2026 - A valuable reference for the UK Garden Trade
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Seed Revolution agrees listings with new stockists

 

Fast growing British wildflower seed company Seed Revolution has agreed new listings with three garden centre stockists.

 

It follows the showcase of the native British grown wildflower seed company’s new Spring 2027 ranges at Glee 2026.

 

Cherry Lane Garden Centres, Haskins Garden Centres and Longacres Garden Centres will stock 40 varieties of Seed Revolution wildflower seeds from January.

 

 

The 30+ garden centres across the country will also stock 45 varieties of celebrity chef Hugh Fearnley-Whittingstall’s River Cottage Organic Vegetable Seeds, an exclusive range developed in partnership with Seed Revolution.

 

New wildflower seeds entering the 40 strong Seed Revolution range include Wild Garlic, Bluebell and Ragged Robin, while new vegetable seeds in the 45 strong River Cottage range include three types of Tomatoes, Lettuces and a larger herb range including Oregano and Mint.

 

Since the 1930s, the UK has lost 97% of its wildflower meadows. Seed Revolution was founded as a movement to do something about it, to shake up the seed industry and make growing wildflowers simple, accessible and exciting for everyone.

 

Customers are encouraged to ‘rip, scatter and wild’ its boldly branded, visually appealing and affordable packets of seeds and then to leave them alone and let them grow. The company’s wildflower seeds support pollinators and biodiversity and empower individuals to contribute to nature conservation. 

 

Using wildflowers as companion plants in vegetable gardens boosts biodiversity, attracts pollinators, deters pests and enhances the overall health of a crop.

 

Seed Revolution founder Max Mancroft, 28, who is based in Gloucestershire, said: “We’re delighted to be stocked in an increasing number of garden centres across the country.

 

“I’m really proud that what began as a small idea to make growing wildflowers simple, accessible and fun for all – and to make growing more affordable - has developed into an expanding network of stockists and customers helping to bring wildflowers back into gardens, allotments, balconies and window boxes across the country.

 

“Working in collaboration with Hugh, and adding organic vegetable seeds to our offering, was a natural extension of what we’re doing to drive a revolution in gardens and urban spaces.”

 

Hugh Fearnley-Whittingstall said: “I’m delighted with the response to our collaboration with Seed Revolution, and that we’re expanding our range of River Cottage Organic Vegetable Seeds for Spring 2027.

 

“Our organic seed collection offers customers some of our favourite varieties of organic vegetables, whether they’re a seasoned gardener or just starting. It means they can sow, grow, pick and take the finest, freshest vegetables from their garden straight to their kitchen and get cooking.”

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