Deco-Pak has appointed Bruce Atkinson (left in picture) as new national sales and key account manager as Rod Slater (pictured), previously the decorative aggregate specialist’s general manager, becomes a director. 

The company says the appointment represents a move to more efficient and more experienced company structure, and frees up founder Mike Hall to take on the role of chairman.

Atkinson, formerly of Pacific Lifestyle, brings more than 15 years of garden industry sales experience. His appointment will be seen as a statement of intent from the West Yorkshire company, which has expansion in its sights with growth across its key product categories landscaping, gardening and wild bird care.

He is currently working with a number of national retailers and garden centre chains on bespoke ranges and point of sale.