Hill’s Pet Nutrition has announced the launch of its ground-breaking new Prescription Diet Derm Complete food – the world’s first and only nutritional solution that is clinically proven to tackle both food and environmental sensitivities in dogs.
With 40% of vet visits by dogs due to skin issues, the new product has been developed following four years of research and three clinical trials in an effort to tackle the growing problem. Up to now, dietetic foods have been created specifically for either adverse food reactions (AFR) or environmental sensitivities. Hill’s Derm Complete is formulated with optimal levels of key nutrients to help strengthen the skin's natural barrier against environmental allergens, helping pet parents to manage both types of sensitivities, no matter the trigger.
Adverse food reactions and environmental sensitives are a big issue for our furry friends. Not only do they cause excessive itching, but affected dogs can also suffer from a lack of sleep, and painful scratching. There are many causes of skin complaints in dogs – most of which are quite common. Fleas & insects, grass, pollen and seeds can all contribute to environmental sensitivities, while chicken, beef and dairy are the most popular food allergens. The irritation caused can have a significant impact on a dog’s quality of life and can also be hugely upsetting and expensive for dog owners.
“Being a pet parent to a dog with skin sensitivities is extremely challenging and stressful. It’s distressing to see your best friend in discomfort, when all you want to do is give them a happy, healthy life,” said Michael Unsworth, Hill’s Vet Affairs Manager, UK & Republic of Ireland. “Our new Prescription Diet Derm Complete is truly a ground-breaking product; the result of years of trials and clinical studies that has seen visible skin healing in dogs with adverse food reactions in as little as 21 days2 and not a single dog showing signs of recurrence after using the product.
“We’re really excited that we’re able to introduce this innovative, life-changing product to the market, to the benefit of dogs and dog-owners everywhere.”
Six out of 10 of the UK’s most popular breeds are prone to skin issues*, and include:
- Labrador retrievers
- Cocker spaniels
- Jack Russell Terriers
- Staffordshire Bull Terriers
- Cockapoos
- French Bulldogs
Hill’s Prescription Diet Derm Complete is currently available via all leading veterinary practices. For more information on common causes and products to help, please visit https://www.hillspet.co.uk/dog-food/pd-canine-derm-complete-dry.