The continued success and popularity of SafeLawn sees Westland’s Lawnman returning to TV for the third year running as part of an extensive campaign to promote SafeLawn and drive the lawncare sector.

Since its launch just two years ago, SafeLawn has become a firmly established product in the lawncare sector, with retailers benefiting from the results and growth - something which is anticipated to continue this year following the impact of the television advertising campaign.

The SafeLawn adverts are part of a £1.5 million campaign that will air on TV, including  on on-demand services. They will run from 17th April through to the 27th May to make sure that custom opportunities from Easter and the two May bank holidays are maximised for retailers.

SafeLawn is a unique, organic fertiliser made from natural ingredients, so parents and pet owners minds’ can be put at rest knowing that it is safe to use around children and pets. It nourishes and its formula guarantees a green, lush and thick lawn, with healthy grass from root to tip!

Marloes Rots, Brand Manager for Westland Horticulture, commented: “SafeLawn has been incredibly successful since its launch and we are expecting this to continue this year, particularly following last year’s drought and damaged lawns across the country. Westland is dedicated to driving the lawncare sector and committed to supporting retailers by increasing demand. This is why we have invested in this advertising campaign to cover such a key sales period. ”

For information about lawncare products from Westland visit www.gardenhealth.com.