DLF Seeds, the exclusive new distributor for Neudorff, is reporting strong pre-season orders for the German natural gardening pioneer’s product portfolio.

Since striking the agreement in September, DLF Seeds, owner of the leading Johnsons Lawn Seed brand, says the Neudorff range – which carries the company’s iconic sunflower branding – has been well received by retail stockists across the UK.

Johnsons Lawn Seed’s Consumer Manager, Guy Jenkins, said: “It has been fantastic to experience so much positivity from stockists since becoming the exclusive distributor for Neudorff. There is a natural synergy between Johnsons’ and Neudorff’s leading ranges of stand-out products, and combining both into DLF Seeds’ distribution system has resulted in an excellent sell-in to retail outlets across the UK, with the ranges well-received by stockists.

“The naturals category is a growth area within garden centres and Neudorff’s product line-up for eco-conscious gardeners really chimes with stockists who are experiencing increasing footfall in sales areas dedicated to green gardening solutions. Neudorff’s product range is right on-trend, with enquiries and orders coming in fast from garden centre groups as well as independent retailers. Neudorff’s glyphosate-free weedkillers, metaldehyde-free slug and snail bait, neonicotinoid-free bug and larvae killers and organic feeds have all performed strongly ahead of the 2020 season.” Guy added: “A clear sign to the customer: Neudorff has the widest range of products certified by the Organic Farmers & Growers Association.”

DLF Seeds’ distribution network has an exceptional level of UK coverage, and the market has responded positively to being able to obtain the Neudorff range – a proven seller – from the same distributor as Johnsons Lawn Seed products.

Crossover between Neudorff’s collection of products for natural gardening and Johnsons Lawn Seeds hits the current trend for chemical-free gardening.

Neudorff’s recently introduced off-the-shelf nematodes that control leatherjackets, lawn grubs and vine weevils are proving to be a game-changer for the sector, as the beneficial biological controls don’t have to be stored in fridges prior to use and offer retailers a long shelf life.

Neudorff has been a key player in the naturals sector since entering the UK market in 2012.