Spring Fair has launched an exclusive signature fragrance, Heritage 75, created to commemorate the show’s 75th anniversary. 

The scent, crafted in collaboration with fragrance experts Quintessence Fragrances and home fragrance experts Sebnini, will debut at the 2025 edition of Spring Fair, bringing a multisensory dimension to the event and celebrating its legacy of innovation, creativity, and connection in the retail industry.

A Fragrance That Embodies Legacy and Innovation

Heritage 75 captures the spirit of Spring Fair, blending tradition and modernity, and reflecting the excitement of the anniversary while symbolising 75 years of heritage. The fragrance is a harmonious combination of invigorating top notes, an elegant heart, and a warm, grounding base:

• Top Notes: Crisp apple, sun-kissed lemon, and zesty bergamot awaken the senses
• Heart Notes: Velvety jasmine, luxurious tuberose, ancient cedarwood, and cistus add richness and depth
• Base Notes: The scent settles into a warm base of amber, earthy, moss-infused patchouli to create a comforting and lasting impression

Designed to evoke feelings of celebration, legacy, and innovation, Heritage 75 feels like coming home, a blend of fresh beginnings and comforting traditions that bridges the gap between past and present, offering a lasting impression of comfort and familiarity.

Scent-Scaping: Enhancing the Event Experience

As part of the rising trend of experiential retail, Heritage 75 will elevate key areas of the show, such as the Buyers Lounge, Sales Lounge, Licensing Lab, and Press Lounge, through scent activations. The Buyers Lounge will feature a mini high-street and one of the pop-up shops will be ‘Quintessence Fragrances’, home to the signature fragrance where visitors can meet the Quintessence team of perfumers and explore the fragrance's individual elements and how they build into the one scent.

“Research has shown that scent has a remarkable ability to evoke memories and influence behaviour, from enhancing customer engagement to driving sales. We’ve seen scent-scaping continue to rise in popularity in retail, with home fragrance emerging as one of our most sought-after product categories by buyers”, said Laura Rae, Head of Community, Spring Fair. “That’s why we’re excited to partner with Quintessence Fragrances and Sebnini to offer visitors an immersive sensory experience that not only reflects the growing demand for scent as a powerful tool in retail, but also provides our visitors with valuable opportunities to learn about the creative process behind building your own fragrance and home fragrance products.”

Heritage 75 Products: Limited-Edition Candles and Diffusers

In addition to the fragrance activations, limited-edition Heritage 75 votive candles and diffusers will be distributed to key buyers and showcased across the event. These products spotlight the growing demand for home fragrances, a category that has become one of Spring Fair’s most sought-after and also one of the fastest-growing sectors globally.

Grant Warden, Director, Quintessence Fragrances says, “We are thrilled to have collaborated with Spring Fair on the creation of a signature scent to celebrate its 75th Anniversary. Heritage 75 is a captivating blend of history and innovation, embodying the essence and shared philosophy of both Quintessence Fragrances and Spring Fair. Crafted by Quintessence Fragrances’ perfumer Nathalie Rouquet, Heritage 75 offers visitors the unique opportunity to engage in a fully immersive, multi-sensory experience. The partnership also marks a significant milestone as Quintessence Fragrances becomes the first fragrance house to ever exhibit at Spring Fair. We look forward to welcoming visitors to join us at our ‘Quintessence Fragrances’ shopfront in the Buyers Lounge to discover the creative processes of Quintessence Fragrances’ multi-talented perfumers and development team, and to learn about the importance of scent for your business and how it can elevate your brand.”

Sebastian Schyberg, Global Sales Manager, Sebnini Trading Ltd adds, “Sebnini is delighted to collaborate with Quintessence Fragrances on bringing Spring Fair’s Heritage 75 fragrance to life through our candles and diffusers. We have been attending Spring and Autumn Fair for over 25 years, so this collaboration is an exciting milestone for our team. We’re excited to see Heritage 75 come to life at Spring Fair and to help visitors understand how powerful scent can be in elevating their businesses and leaving customers with lasting memories.”

A Landmark Year for Spring Fair

The 2025 edition of Spring Fair, taking place from the 2nd to 5th February at NEC Birmingham, promises to be the most highly anticipated in the show’s history. With over 1,200 exhibitors and exclusive new product showcases, the event will celebrate its 75th anniversary with a blend of innovation, tradition, and unforgettable experiences.

“Heritage 75 is more than a scent - it’s a celebration of our journey over the past 75 years and a symbol of our commitment to innovation and excellence in the retail industry,” added Rae.

For more information about Spring Fair and the 75th-anniversary celebrations, visit www.springfair.com.

To register to attend visit https://www.springfair.com/visitor-registration.