September timeline enables a host of bellwether brands and much-loved names to rejoin Glee. They range from some of Europe’s biggest suppliers of bulbs, seeds, tools and garden equipment, to festive giants, children’s clothing and specialty food providers.
They join more than 400 exhibitors who are lined up to exhibit at this year’s show, around half of which (180+) are making their debut in 2024. Visitors can look forward to discovering a breathtaking array of brand new brands and products, as well as the latest collections and innovations from those who are returning after a few years away from the show.
The welcome return of almost 30 lapsed brands was facilitated by Glee reverting back to its original September date, which is ideally placed for pre-Christmas and early spring buying. The news follows an announcement made in July that Deroma, the world’s largest manufacturer of terracotta pots, will be returning to Glee this season following a three-year absence.
Brands returning to Glee in 2024 include H.S.Hommers, Seeds of Italy Ltd, The Barking Bakery Ltd, Sorbus International Ltd, Leisure Grow, Tildenet Gardenware, Premier Decorations, Doreen Preston and Son Ltd, Bonfeu UK, outTrade BV, Jiangsu WMGrass Co.,Ltd, ACD, Eastern Connections, Nutscene Twines Ltd, Nostrand Limited, Taylors Bulbs, Evergreen Horticulture, Marissa's Gifts, Scheurich Ltd, Spear & Jackson, Bugalugs Pet Care, Hozelock Ltd, Deroma, Rowlinson Garden Products Ltd, Blade and Rose, Nuova Deroma UK Ltd and Dizmezs Ltd.
Matthew Mein, Event Director at Glee, said: “The return of so many great brands in our 50th anniversary year is great news for Glee and demonstrates the importance of our September timeframe. 2024 is shaping up to be an exceptional year for Glee and we’re all looking forward to reconnecting with our customers - whether they are industry giants or artisan producers – and welcoming hundreds of newcomers to the fold. This is one event that garden retailers won’t want to miss”.
Back once again this year!
Hozelock
Industry giant, Hozelock, has a combined knowledge and passion for gardening which extends over 60 years, with a pride in craftsmanship and special knack for finding and meeting the needs of gardens and gardening. Its comprehensive range of watering, spraying, plant protection and pond solutions helps gardens to flourish. Spare parts are also available. See them in Hall 7 Stand A80-B81
Taylors Bulbs
Taylors Bulbs is a fourth-generation family business, which has been growing and supplying bulbs and associated products for more than 100 years. Daffodils are grown from the family farm in Lincolnshire, where they design and pack a large range of products, primarily for the UK and Irish markets. The company is renowned for its award-winning service. See them in Hall 9 Stand E51.
Rowlinson Garden Products
Family business, Rowlinson Garden Products, traded in timber for almost a century and is now a leading UK manufacturer and importer of garden structures, buildings and storage solutions, with a wide range of garden furniture, grow your own and landscaping materials. Their ever-expanding range reflects a broad and diverse array of consumer styles and tastes. See them in Hall 8 Stand F90-7A91
Premier Decorations
Established for over 30 years, Premier Decorations is the number one designer and importer of Christmas decorations, trees and lighting, with a huge product range that also covers gardening and outdoor living, gift and homeware, plus Halloween and party decorations. Their customers include garden centres, DIY stores, multiples, department stores, wholesalers and high street retailers, alongside mail order, e-Commerce and specialist outlets. See them in Hall 7 Stand 7A90-B91
Evergreen Horticulture
Exclusive to Glee this season, Evergreen Horticulture produces a wide range of expertly blended growing media and professional mix substrates, all from premium quality ingredients to suit a wide cross section of growing conditions. Based in Country Tyrone in Northern Ireland, Evergreen started out as a small family business in the 1950s, which is now in its third generation. Their extensive portfolio includes entirely peat-free and peat reduced options, alongside hugely popular originals. See them in Hall 8 Stand D60.
Tildenet Gardenware
With more than half a century of experience in the field, Tildenet Gardenware is the UK's leading horticultural manufacturer, with expertise in outdoor leisure, garden and home markets. See them in Hall 6 Stand G80.
Nutscene Twines
Nutscene Twines Ltd, a UK based producer of the finest raffia and twines – including coloured craft twines and heritage jute spools – plus an array of lovely gifts and homeware, is exhibiting exclusively at Glee this year. this great British company offers many lines that are made entirely in the United Kingdom. See them in Hall 9 Stand F63.
Scheurich
With the mantra, 'my pot, my style', Scheurich creates a broad spectrum of contemporary planters in coordinated shapes and colours, in standard sizes to facilitate retail merchandising and multiple customer purchases in store. Designed to enhance the home and garden, Scheurich pots are sustainably produced and great for gifting. See them in Hall 8 Stand C70-D71.
Spear & Jackson
Exclusive to Glee this year, Spear & Jackson is a historic business that has been making hand tools since 1760. Their premium quality collection includes trusted tools for every gardening task, from cutting and pruning to cultivating and digging, as well as watering, maintenance and accessories. See them in Hall 9 Stand L02.
Seeds of Italy
Seeds of Italy is the sole importer and distributor of Franchi branded seeds in the UK. Established in 1783, Franchi is the world's oldest family-run see brand and remains in the same family after seven generations, specialising in endangered, heritage seeds, ethical and regional vegetable varieties and lost flavours. Flower seeds, including organic and hard-to-find varieties, plus seed for pets and the flagship Eden Project seed range are also available. Packets are generously proportioned. See them in Hall 9 Stand 71.
Dizmezs Ltd.
Exclusive to Glee in 2024, Dizmezs Ltd is a family run business which started as a sawmill for production of birch lumber. Nowadays there are three business divisions, including forest management of own forest land, harvesting and logging activities, sawmilling and production of birch furniture components and production of biofuels. See them in Hall 10 Stand B40-A41.
Sorbus International
Another brand exclusive to Glee in 2024 is Sorbus International Limited, a wholly owned British Company based in Frome Somerset. Sorbus is the exclusive UK importer of the award-winning Japanese pruning range, ARS (Always, Razor, Sharp). The comprehensive range includes handsaws, high reach polesaws, secateurs, shears, loppers, telescopic pruners, fruit pruners, scissors, and floristry products. See more in Hall 6, stand A71.
Register now for Glee 2024!
Registration for Glee 2024 is now open. To find out more, and to secure your free ticket to the 50th edition of Glee please visit www.gleebirmingham.com/visitor-registration
Find out more
Glee connects the garden industry to inspire change, drive growth, and promote innovation. To find out more or to register your interest in exhibiting, which will take place 10th – 12th September at the NEC, please visit www.gleebirmingham.com or call +44 (0)203 3545 9752.
