Packed with top tips and ideas Whartons Nurseries have undertaken a catalogue re-fresh with the additional aim of being a handy reference for garden centre staff.
"We want customers to be able to use our catalogue as a selling aid. Prices have been moved to a separate sheet and the catalogue now has multi-level use. This has been achieved by combining the necessary information for easy ordering with a fresh design and beautiful images to inspire" says Jo Davey, Marketing Manager at Whartons Roses.
Floramedia UK, who carried out the refresh, believe that designing a catalogue is more than just displaying products; they are a way to showcase all the hard work and expertise that go into growing the varieties they encompass.
Vicky Zambelli, Creative Manager at Floramedia explains: "For any design project it’s important to get to know your client. Gathering and fully assessing a thorough brief helps us achieve a design that realises a company’s marketing objectives whilst projecting their values.
"We have created a platform that showcases their ranges and pays tribute to the beauty of the flowers. Each variety has a much larger, more detailed image so customers can see the structure of the blooms and their defining features."
Varieties of note in the catalogue include Rose of the Year 2021 ‘Belle de jour’, the multi-award winning Flower Carpet series and exquisite HOME FLORIST™ range, as well as Robert Whartons current favourite Rosa ‘Love Knot’, a patio climber perfect for pots and small spaces.
The catalogue is available now from firstname.lastname@example.org