Kelkay has introduced an internal app to optimise efficiency and enhance the service it offers.

The app enables Kelkay's sales team to show the company's full range of products to customers and process orders. Other features include access to customer order history and sales trends. Kelkay staff can use the app to plan calls andcapture customer information and feedback.

The app can be used offline, making it ideal when travelling or exhibiting at trade shows.

Richard Pyrah at Kelkay, said: "Through this software, Kelkay customers will enjoy an enhanced brand experience. The app is a proven piece of software that we are rolling out across the company over the coming months."

Kelkay's portfolio of brands includes Gardenstone®, Borderstone®, Build Mate, easyfountain® and Henri® providing retailers with single source of supply for a wide range of garden products.

Kelkay and its extended sales team will be exhibiting on stands A10-C11 and F06-E07 at Glee 2014, the garden industry's leading trade show at the NEC, Birmingham, 14-16 September.

For more information, visit http://www.kelkay.co.uk/.