One of the leading names in outdoor furniture is set to launch its new identity when it takes its biggest ever presence at Solex 2014 (Stand 445) in July.

Bellagio UK will unveil its ‘Supremo’ brand to industry buyers for the first time at the exhibition, marking the introduction of new ranges designed specifically for the UK marketplace.

The emphasis will be on encouraging consumers to use the company’s inspirational products to create environments where you can enjoy ‘your time’ in style and comfort…blended to your pace of life.

There has been significant investment in the development of the brand story, marketing material, online advertising campaigns and new software to improve customer service.

“We’ve been talking to the market for 18 months about the future and recognised the need to move away from the old name and create a new brand that combines style with substance, providing attractive, high quality outdoor furniture,” explained Julian Windsor, Managing Director.

“Supremo will be the umbrella brand for the company’s range of products and paves the way for the launch of a number of consumer facing brands under the strapline ‘the essence of style’.

Based out of its head office and distribution centre in Telford, Supremo will offer buyers over 60 different configurations of outdoor furniture including chairs, tables, hammocks, loungers, parasols and accessories.

For enquiries, please contact Julian Windsor on 01952 671100, visit www.supremouk.com or follow @supremouk on twitter.