Best Easter fortnight since 2012 - GTN Bestsellers exclusive analysis
The 2021 Easter fortnight was the biggest in terms of volume sales since Easter 2011 and up by 16% on Easter 2019.
Making Easter garden centre trade comparisons is always difficult as the dates vary each year and of course the weather can be a big determining factor. However, looking back over 10 years of GTN Bestsellers All Products Sold data shows that Easter 2021 was 28% busier than the average for the Easter fortnight between 2011 and 2019, and 59% higher than the last time Easter happened at the same time in April 2012.
Week by week sales analysis of the GTN Bestsellers Epos data shows that volume sales dropped slightly during the second week of Easter 2021 but were still way ahead of sales records for the same week since 2015.
See the full GTN Bestsellers analysis and Top 50 Bestsellers charts for Easter 2012 in the GTN Bestsellers printed weekly newsletter. Subscribe here.