Forest’s ‘Take Me To The Till’ display has been helping retailers to sell its range of sheds, summerhouses, pergolas, arches and arbours without dedicating extra space on the shop floor

The concept is designed to make the shopping experience more convenient by providing consumers with a tangible product to take to the check-out for quick self-service and easy purchase.

Forest say some retailers who have taken TMTTT are reporting a 300% increase in sales of the home-delivered range merchandised on the display.

Design updates and display additions have helped drive sales in the past season.  The latest include high-level directional POS, new signage for the ‘Squircle’ display unit which helps customers to locate the unit in-store, and promotional ‘wobblers’ for seasonal special offers and RRPs. Forest’s new two-part order pads enable retailers without access to automated order systems to benefit from access to the product portfolio.

Both TMTTT merchandising displays carry supporting product information cards featuring lifestyle imagery, dimensions and line drawings. 

The lightweight tubular metal mobile merchandiser suits main thoroughfares, shop walls or free standing displays, while the ‘Squircle’, with its tiny 65cm square footprint, can be manoeuvred around the store to maximise return per square metre.

John Gomersall, Forest Garden’s sales and marketing director, said Take Me To The Till not only saved precious floorspace and storage on site but helped to empower customers.

 “To hear that our units are helping to increase sales of sheds and larger products such as summerhouses and pergolas by as much as 300% is testament to their role as the ‘silent salesperson,” he said.  “We are currently looking at even more ways to update and improve TMTTT, including adding our latest product additions to the mix.”

Information: www.forestgarden.co.uk