Make hedging fun and sexy, says Rising Stars finalist
Rising Stars finalist Will Clark, from Barton Grange Garden Centre, has proved that by making hedging fun, sexy and appealing you can acheive sales increases of up to 140%.
 Will moved hedging to a more prominent position in the planteria, grouped plants by nine type-of-use categories:
- Formal
- Wildlife friendly
- Security hedge
- Dry soils in full sun
- Wet soils
- Coastal; Colourful
- Fast growing; Shade tolerant
He then trained younger members of the team to sell them, particularly at weekends.
The project was such a success, hedging and its ostriches and giraffes (to emphsise that hedging avoids overlooking from nosy neighbours) has remained in the new central planteria postion and sold in higher volumes through the winter too.
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