In This Issue
RocketGro & River Cottage celebrate another year of growing success!
Why Customers Notice Staffing Decisions More Than You Think
British Garden Centres reports strong sales and profit growth following a year of investment
Pedal Power: Take on 335 miles for Greenfingers
New digital platform aims to connect gardeners
Joint Administrators appointed at BHGS to seek rescue solution
Excitement mounts as PATS 2026 opens today
Spring Fair launches 'Love Letters to Retail' film‘
Durstons in demand at Glee
GARDENA’s 2in1 Water Pump ‘cuts drainage time by hours’
Mims returns to Glee with an exciting new chapter
Data, science, and collaboration key to a more productive and sustainable horticulture industry
Yangzhou Scholars’ Garden opens at RHS Garden Bridgewater
HTA’s ADOPT-funded project events in October
The best of last week's
A year of strong sales and profit growth at Notcutts
August’s GCA BoT shows a positive year-to-date
Garden retail needs a TV show of its own
Cowell's celebrates 40 years with plant manager
Diddly Squat Farm and Blue Diamond win Christmas Wishlist Award
LOHAS Fertiliser wins 2026 GIMA Innovators Seed Corn Fund
LEAF IT TO LODI UK!
Greenkey Garden & Home announces expanded grass animals range
HTA appoints Jane Lawler as President and welcomes three new Non-Executive Directors
New scheme launched to develop future talent
Roy Lancaster CBE awarded the Pearson Memorial Medal for outstanding service to the garden industry
'The future is going to need what you grow and sell'
Landmark report reveals green spaces save NHS £148m a year and shield UK cities from heatwaves
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Pedal Power: Take on 335 miles for Greenfingers

 

The Greenfingers Charity is calling on supporters to get on their bikes for an unforgettable fundraising challenge in 2027, cycling more than 300 miles from London to Amsterdam to help create magical gardens for children and families who spend time in hospices.

 

Taking place from 15th-19th September 2027, the London to Amsterdam Cycle Challenge will see participants cover approximately 335 miles across the UK, France, Belgium and the Netherlands, before crossing the finish line in the Dutch capital.

 

Delivered in partnership with Global Adventure Challenges, the five-day event has been graded ‘tough’ and promises a memorable experience for anyone looking to push themselves, take on a new adventure and raise vital funds for the Greenfingers Charity.

 

Individuals, friends, colleagues and company teams are all encouraged to take part, with plenty of time to train, fundraise and build excitement ahead of the challenge.

 

A challenge with real purpose

Every mile cycled will help support Greenfingers Charity’s work designing, creating and maintaining therapeutic gardens at children’s hospices across the UK.

 

These special outdoor spaces give children with life-limiting conditions, their families and hospice staff somewhere to spend valuable time together away from the clinical environment. Greenfingers gardens create opportunities for play, reflection, respite and precious family memories.

 

Linda Petrons, Director of Fundraising & Communications at Greenfingers, said: “We’re incredibly excited to launch our London to Amsterdam challenge and would love to see as many people as possible joining us on the start line.  Cycling 335 miles across four countries is certainly going to be a challenge, but that is exactly what makes it such a fantastic fundraising opportunity. It’s something participants can really throw themselves into.

 

“Most importantly, every turn of the pedals will be helping us create more Greenfingers gardens and provide children and families with beautiful outdoor spaces in which they can spend precious time together.”

 

Take on the challenge together

The London to Amsterdam ride also offers a fantastic opportunity for businesses to bring colleagues together around a shared goal. Teams can train and fundraise together in the months leading up to the event, while businesses can involve customers, colleagues and wider networks in supporting their riders along the way.

 

Participants don’t need to be experienced long-distance cyclists to sign up. With the challenge taking place in September 2027, there is plenty of time to prepare, build fitness and get ready for the road ahead.

 

Registration costs £149, with participants able to choose between a minimum sponsorship target of £2,250 or a self-funded option of £1,125.

 

Find out more

To find out more about the London to Amsterdam Cycle Challenge 2027, contact the Greenfingers Charity fundraising team at fundraising@greenfingerscharity.org.uk, call 01296 250225 or visit www.greenfingerscharity.org.uk

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