Doff Portland, a leading manufacturer of insecticides, weed killers and garden care products, has reported a steep rise in sales figures, following its brand overhaul in autumn 2013.

The garden care company has increased its order numbers and sales by over 50% since its rebrand six months ago.

As part of the rebrand, 150 items across Doff Portland’s entire product portfolio – which has continued to be manufactured in the firm’s Nottingham factory – were updated and now feature a new-look logo.

Innovative design and stand-out features were a key focus for the development of the Doff Portland brand, while the use of icons and strap lines helped bring the designs up-to-date. The new branding is extremely crisp and bright, enabling it to stand out against competitive items. Each product was carefully designed with the packaging style and artwork design at the forefront.

Matt Jones, managing director at Doff Portland, said: “The increased sales figures and order numbers are testament to the success of the new direction and rebrand of Doff Portland. We have had an outstanding response from our retail customers so far and look forward to the next six months of trading.

“The rebrand was a significant milestone for the company, taking what we’ve learned during Doff Portland’s 65 years of heritage and updating it for today’s market. It has also solidified our presence within the garden care category, enabling our stockists to increase their customers’ spend.”

Ron Harker, owner of Tong Garden Centre in Bradford, said: “Pest control and garden care is one of our leading categories within our garden centre. We have stocked Doff Portland products since 2000 and have always championed the brand as a market leader in the category.

“The new ranges and pack designs have garnered a fantastic response from our customers and we’ve witnessed a noticeable increase in sales since bringing the items in store.

“The ranges are easily merchandised and have real shelf appeal, something that we have benefited from greatly. We’d highly recommend Doff Portland to any garden centre looking to update its pest control and garden care offerings.”

The improved business figures follow on from Doff Portland’s acquisition by DIY, garden and household item supplier, 151 Products, in December 2012. 151 Products’ firm understanding of the retail sector and established trade relationships has enabled it to sustain Doff Portland’s longstanding heritage in the competitive market.

Doff Portland and 151 Products plan to expand on the success of the rebrand and are set to launch numerous advances in design, packaging and product innovation over the next two years, to further position the brand as a market leader.