Highfield Garden World in Gloucestershire have reported a 10% rise in their restaurant sales over the past year.
There has long been a successful restaurant on-site serving food throughout the day, but Highfield is attributing the rise predominantly to sales of cakes and breakfasts to satisfied customers who are spreading the word and coming back for more.
In particular, cakes sales have increased by over 16% since Highfield employed a dedicated cake maker. And as their home-cooked breakfasts have also increased so much in popularity, the business is considering extending their restaurant serving times to open earlier in the day and catch the ‘early birds’.
Director Tim Greenway said: “It would seem that whilst the recession and weather has diversely affected many areas in the leisure industry, consumers are still keen to treat themselves to the more affordable, less weather-dependent pleasures in life."