In This Issue
Government publishes plan to ban peat sales by 2024
Industry prepares for a peat-less future
Lull in sales before mid-Summer
Clear ‘N’ Collect is a great British success story
Traeger continues to revolutionise the BBQ industry
Blue Diamond top £200m turnover and commit to Chelsea garden
Two London locations announced for little dobbies
Logwood Mill becomes fourth centre for Creative Gardens
Glee organisers promote Safe & Secure standards in two new videos
Greenfingers Charity unveils new garden design by RHS Chelsea Gold Medal Winner, Ann-Marie Powell
Cool summer plant sales
Hillier unveils designs for Gardeners’ World Spring Fair
Fargro Ltd set to bloom in 2021 under new management
Defra-funded Plant Passport e-learning launches
The ultimate recycling - Squire’s turn plastic bags into cash
Evergreen Garden Care launches mental health awareness initiatives across all channels
Haskins Roundstone wins Garden Centre of the Year award
St Peters creates ‘an adventure into nature and wildlife’
How Primeur’s Tierra Verde planters are driving profitability
Southern Trident announces charity partnership with Child Rights and You (CRY UK)
Namgrass reveals eco-friendly artificial grass
DJ Turfcare confirmed for Glee 2021
Unprecedented Demand - Record Easter garden centre sales lead to stock shortages - Read GTN's April issue on-line now
Dobbies hosts bee-rilliant virtual event with Neal’s Yard Remedies to celebrate World Bee Day
National Children’s Gardening Week partners with Peppa Pig & Regatta Great Outdoors for Save the Children
Get your own copy of GTN Xtra
Pots of Sustainability in RHS Chelsea Sustainable Gardening Product of the Year
Double the fun at Grimsby Garden Centre
Solar lights up sales
Johnsons adds to seed range for the 2022 season
How to reduce plastic waste in the garden
Another amazing growing media performance
Sanctuaries Garden, Terrace & Balcony. Trends and new products for the outdoor season from spoga + gafa
The AIPH International Grower of the Year Awards 2022 opens for entries
Prompt needed to push Wild Bird Care sales
BHETA to hold second Q&A on international freight
RECOUP launch new hybrid conference for 2021
HTA responds to the Queen's speech
The best of last week's
25% more gardening sets new April record
Monkton Elm Pet Centre stops the sale of rabbits
Phenomenal year of sales for Natural Grower
Ergrownomics - The future of raised planters and beds
Garden Re-Leaf Day 2021 raises over £75,000
Barton Grange Christmas 2020 - Exclusive GTN Xtra Photo Tour
Squires Badshot Lea - Christmas 2020
Perrywood at Christmas 2020 - with correct photo gallery now...
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
Supreme Petfoods provides 30 hours of free CPD, now accredited by SQP regulator Vetpol
UK to lead way on animal welfare with new Action Plan
Brambles appoints new Digital Marketing Manager
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How Primeur’s Tierra Verde planters are driving profitability

 

Virtually indestructible, sustainable, self-watering and trend-led design – it’s not hard to see why Primeur’s multi-award-winning Tierra Verde planters are proving so popular with garden retailers up and down the country.

 

With the peak selling season incoming quickly, Primeur is reminding retailers of the key benefits of this ever-popular product offering.

 

Sustainable material

Long before the Covid-19 pandemic, consumers were demanding more from their products, with a particular emphasis on sustainable products and those that looked to support environmental protection. Primeur’s Tierra Verde offering has always been built on similar values; values which have been setting the benchmark in innovative material usage within the garden retail sector.

 

Every year over 2.5 billion tyres are produced worldwide, each one replacing a tyre which has reached the end of its lifecycle. Until now most of these end-of-life tyres would have been made into rubber crumb for use in children’s play and athletic surfaces, or sadly headed to landfill where they would take over 80 years to decompose. However, a fresh look at this rubber crumb material – 6kgs from every tyre – has opened up many uses while shining a light on the significant benefits beyond reducing waste within landfill.

 

Since 2017 Primeur has helped to repurpose more than 5,000,000 tyres every year, giving these recycled materials a second lease of life in the nation’s gardens as Tierra Verde planters as well as stepping-stones, garden borders and deck tiles.

 

Virtually indestructible – good for consumers & stock control

While recycled rubber helps to relieve the burden of waste tyres on the environment, the material’s flexibility and durability offers a host of USPs that retailers can take advantage of to drive sales.

 

Unlike some traditional non-frost proof containers, recycled rubber planters won’t crack in sub-zero temperatures, or smash if displays topple due to strong winds or accident-prone shoppers. Consumers also love the fact that recycled rubber is mould and mildew resistant, therefore eliminating the tedious and messy chore of scrubbing green algae from containers or blasting it away using a pressure washer. Because rubber is a softer alternative to glazed or Terracotta containers, it’s a safer option to use in gardens where children and pets play, whilst the material can tackle even the most vigorous impact of lawnmowers and nylon cord trimmers.

 

Jenny Douthwaite, Sales Director at Primeur, said: “Reducing stock wastage is always of paramount importance for retailers so it is reassuring to know that our Tierra Verde range will look good no matter what is thrown at it.  Being virtually indestructible, the risk of product being damaged on the shop floor is significantly reduced, whilst the durability of recycled rubber is helping retailers to ensure that 100% of an order will go through the tills without any stock ending up in the skip.”

 

Self-watering

In addition to appealing to consumers with its strong environmental credentials, Tierra Verde also offers peace of mind regarding watering thanks to its innovative self-watering system – perfect for time poor gardeners or those that have a track record for under watering their greenery!

 

Featuring a self-watering base, the in-built reservoir collects excess water, preventing wastage due to run-off, and provides a handy moisture resource that plant roots can gradually take up as and when required.

 

The smart design allows Tierra Verde planters to be used in the home as well – bringing the outdoors inside – while eliminating the danger of water escaping and damaging carpets or flooring. This enhances the containers’ appeal to gardeners who are keen to grow tender or exotic plants outdoors during the warmer months but bring them into the house or a conservatory for protection during winter, without the danger of water leaking from the base.

 

Trend-led design

Planters they may be but that doesn’t mean Primeur’s Tierra Verde offering fails to move with the times. From sleek contemporary settings to traditional gardens, all the planters in the collection offer flexible design options no matter the backdrop. For the 2021 season, Primeur has drawn inspiration from the current trend which merges the lines between indoors and outdoors, with grey a central colour of this theme.

 

New designs include the 15cm Octavia Planter which provides a smaller size option within this popular planter collection, perfect for pairing with herbs, alpines and indoor planters to drive impulse and gift purchases. The best-selling Sonata range will see the introduction of two new trough planters in response to consumer demand for more ways to dress windows, tabletops and to boost small-scale grow-your-own projects. At 71cm wide and standing at 50cm high, the larger trough will be a commanding planter in any garden setting, whilst the smaller trough (61cm wide x 15cm high) will provide the ideal solution for window boxes and herb gardens alike.

 

Secure your stock now

Primeur is pleased to report that its UK-based stock holding means its product availability remains at an all-time high. Having brought product into the country much earlier than normal, the company has been able to respond to the rise in consumer demand and ensure that retailers are armed with stock throughout the season.

 

Tierra Verde planters can be supplied fully stocked and merchandised on a pallet sized flat-bed table. Simply locate within the store and allow the POS to do the sales work for you. Each display can include multiple SKUs, with easy replenishment options.

 

To ensure you don’t miss out on this thriving sales opportunity be sure to secure your Tierra Verde stock now. To find out more please contact the team on 01274 518800 or email sales@primeur.ltd.uk

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