In This Issue
Coolings buys Potted Garden Nursery at Maidstone
Supplier rebates to exceed £1.5m for Choice members
New Xylella e-learning module available from HTA
"Xylella is the most serious situation I have come across in 32 years in the industry"
Selby site is No.2 for Whitby garden centre family
Plants and Christmas boost September sales
Perrywood, Castle Gardens, Aylett Nurseries and Fron Goch win GTN's Greatest Garden Centre Awards
Hillview CEO 'shocked' to win HTA Pearson Medal award
Smart Garden wins 'Greatest Supplier' award again
Embracing change for the future of garden retail
Syngenta takes over Cultivation Street sponsorship
On the trail of berried treasure
Garden centre walkers smash target for charity
Haskins donates a host of golden daffodils
Seedsmen explore urban gardening trend at Paris event
Countdown begins for Garden Re-Leaf Day 2018
Get your own copy of GTN Xtra
Scotts fail with claim that Westland Safelawn advertising was misleading
It’s an orchid feed bonanza
Welcome to Thermidrome
Growing Media stays up 4% as bulb planting swells sales
Pansies rule supreme through September
Decorations get personal and Santa loo roll sales are up
Feeding for winter energy
23 Zest 4 Leisure employees take on marathon
Klass opens fashion concession at Longacres Ashford centre
Consumers more likely to buy from a name they recognise
Zapper app is the rewarding way to pay by phone
New role for Rachel
Get the balance right with Flopro
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
All the latest news from the world of garden centre catering
Casual Dining Restaurant & Pub Awards 2018: entries now open
Another strong year for specialist coffee roaster Matthew Algie
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Consumers more likely to buy from a name they recognise

A new survey confirmed what the owners of the big garden industry brands knew all along – that consumers generally trust established brands. surveyed almost 1100 consumers to check out the importance of branding and consumer loyalty when a company has a name and brand overhaul.

The research revealed that 71% of consumers said it was very or somewhat important that they recognise a brand before they make a purchase. According to Reuters, investors too believe that brand strength and name recognition are becoming more important, 82% claiming it guides their investment decisions.

The survey revealed that changing a brand name could be the equivalent of pressing a reset button on your business. For example, one quarter (26%) of survey respondents stated that they were less likely to buy from a brand that has recently changed their name. Only 18% of consumers said they would look upon a brand name change positively. The main reason was because the consumer was less likely to trust the brand, with 34% of participants selecting this option. Indeed, recognising a brand name was selected by 52% of respondents as the most important factor leading to a purchase, followed by the packaging itself.

However, the study by OnBuy also revealed that brands shouldn’t shy away from change altogether, as 31% of buyers felt that more brands could do with renovating their image. McDonalds, Marks & Spencer and Boots were most often named.

Studies have revealed that it is more worthwhile to cherish the clientele you have, than to chase after shiny new millennial consumers. Indeed, it is reported to be 500% more expensive to convert new ones than to keep current consumers, with 82% of small business owners stating that loyal customers were the main way they grow their business. Loyal customers are believed to be more likely to spend more (up to 33% more) for products and services.

Click this link for the full survey results.

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