Key messages from the latest research into what 30-45 year olds want from their gardens will be aired at next month’s HTA National Plant Show.

David Arnold, project manager for the Garden Industry Marketing Board (GIMB) will share the insights during a seminar at 3pm on Tuesday 25 June.

New research commissioned by the GIMB highlights that the way the garden industry currently communicates with this consumer group does not always resonate with them. David will suggest fresh new ideas for the industry as a whole to engage with these vitally important ‘Gardeners of the Future’ and encourage them to spend more on their outdoor living space.

This year’s seminars will share a theme of adapting to challenges and change.

The HTA National Plant Show, sponsored by Hortipak and celebrating its fifth birthday this year, takes place at Stoneleigh Park, Coventry on 24 and 25 June.

Thousands of plant varieties from more than 100 UK growers will be exhibited under one roof. With its ‘back to basics’ approach to exhibiting, the show focuses purely on plants at the best time of the year for visitors to plan their ranges for the following season.

Exhibitors already signed up include: Allensmore Nurseries, Ball Colegrave, Bell Brothers, Bransford Webbs Plant Company, Kernock Park Plants, New Forest Plants, Osberton Nurseries, Pentland Plants, Quality Ornamentals, Seiont Nurseries, Whetman Pinks and Young Plants Ltd. For a full list of exhibitors visit www.nationalplantshow.co.uk.