Award-winning lifestyle destination, Bents Home & Garden has unveiled a new ‘store within a store’ concept with Dutch design company Elho.

Elho’s displays bring lifestyle, colour and inspiration to the stunning shop floor. With over 50m² of outdoor displays and over 35m² for indoor containers, Bents’ customers will find plenty to capture their attention.

David Nicholson, Elho’s new Sales Manager for UK and Ireland, says: “This is a superb showcase of a store within a store and demonstrates Bents’ commitment to give its customers a really inspirational experience.”

The Bents and the Elho team have specifically selected every display, and the placement and planting of each pot to appeal to different consumers and meet their individual gardening and decorative needs. Pots and containers are beautifully planted up with plants from Bents’ nursery and placed in front of full size lifestyle images that capture the attention.

The outdoor Elho collection at Bents includes products from seven ranges in over 70 different sizes with a choice of over 15 different colours. The collection ranges from Green Basics products that are a few pounds up to containers designed for urban living and onto the über contemporary and stylish Pure collection.

The indoor collection includes similarly stylish designs in neutral and contemporary colours. Pots are planted up and ready for consumers to pick up and put in their basket.

Matthew Bent, Managing Director of Bents Home & Garden (left) with David Nicholson, the new Elho Sales Manager for UK and Ireland (centre), and Emma Kelly, Buying and ecommerce Manager for Bents (right).

Emma Kelly, Buying and ecommerce Manager at Bents, says, “We wanted to make it really easy for our customers to create inspirational indoor and outdoor spaces. From balconies in urban settlings to allotments and gardens for keen growers and then into the home with contemporary designed containers, Elho’s photography and point of sale gives our customers ideas for how to create a stylish look at home and in their gardens.”

“Elho’s collection is perfect for us because it’s broad enough to appeal to all our different customers. The bright colours attract attention and the quality of products and speed of manufacture give us peace of mind. We’ve been working with Elho for many years and each year we’ve seen a growth in sales,” says Emma.

David Nicholson continues: “One of Elho’s commitments is to give our customers more sales per square metre and there’s a lot of square meterage at Bents.  By creating a lifestyle brand with inspirational images and eye-catching products we know we will see a substantial uplift in sales and the performance of our products in Bents. 

“Working with retailers in partnership means that retailers benefit from our point of sale, marketing and display knowledge. It becomes in everyone’s best interests to create show stopping displays so consumers continue to come back again and again to add to and broaden their collection of stunning plants and stylish pots,” concludes David Nicholson.