Have you thought about…Creating a Destination? Top tips from the Catering Design Group
Great design has the potential to transform your restaurant into a destination, increasing your revenue, profit, footfall and spend per heard, together with driving loyalty.
Who are you trying to attract? Think about who wants what and when. For example, older customers often start their day earlier and are therefore looking for a light lunchtime option late morning
Think about your ambience - If you get the ambience right, it can create a ‘feel good’ factor, which encourages cross-selling and increased spend
Defining your space will guide the customer journey and experience. With the clever use of furniture and materials, it is possible to direct customers by creating interest, pathways and focal points. Zones work in the same way, subconsciously leading the customer through the space to ensure maximum engagement with their environment
Creating a destination is about having a clear vision as to what you want to achieve. Draw inspiration from the high street, your local area and trends and then take time to look at each area of your operation as they are so tightly linked together
This will be the final hints and tips in this series until we return in 2014. Please drop us an email trevor.pfeiffer@tgcmc.co.uk if you would like to receive the previous six.
