BHETA is to host a webinar with TikTok Shop, giving members a closer look at how the social media platform has evolved into a powerful sales channel – and how brands can tap into this shift to drive measurable growth. The event takes place on 2 June at 10:30am.
In the webinar, Ioana Bona from TikTok Shop will guide attendees through the mechanics of turning short-form content into a high-performing sales channel. The session will explore how TikTok Shop works in practice, from establishing a presence and building product visibility through content, to shaping a strategy that supports consistent conversion. Ioana will also introduce a step-by-step approach for brands aiming to reach £30K in revenue within 60 days, backed by examples of businesses that have successfully accelerated growth on the platform. Attendees will gain a clear understanding of what drives performance on TikTok Shop, along with practical techniques they can apply immediately to improve discovery, engagement, and sales outcomes.
Steve Richardson, BHETA’s General Manager commented: “E-commerce is becoming more important than ever, and that’s exactly why I’d encourage BHETA members to join this session. It’s a simple way to get up to speed, hear what’s working right now, and take away practical ideas you can apply to your own business. It’s about staying relevant and making the most of digital opportunities.”
This event is open to BHETA members. Non-members who wish to attend can apply, subject to a brief introductory conversation with BHETA’s sector manager (Seema Grantham for Housewares & SEA; Steve Edwards for Home Improvement & Garden). A recording will also be available in the member area of the BHETA website after the event.
To register for the event or for more information visit https://www.bheta.co.uk/events/the-tiktok-shop-playbook-from-first-post-to-ps30k-in-60-days or contact the BHETA Member Services team on 0121 237 1130. More details about other BHETA events, including webinars, Meet the Buyer sessions, and networking forums with leading retailers, are also available on the website.
