Grantham-based Henry Bell & Co has started the year with a splash by becoming a main sponsor of the town’s RotarySwimarathon – an annual fundraising event to support local charities, clubs and organisations.

Now in its 37th year, the three-day Swimarathon, organised by the Rotary Club of Grantham, will take place from 6 to 8 February at the Grantham Meres Leisure Centre, where teams perform relay swims, backed by the community’s many schools, clubs and businesses, as well as family groups. It is the biggest fundraising event in the area, with more than 1,400 taking part and an army of volunteers.

“We are delighted to sponsor this fantastic local event,” said Henry Bell Managing Director Thomas Lee. “We are a company with an international presence, but we have also been part of Grantham for 200 years. Our place in the community is incredibly important to us and we are proud to give back to the town and the surrounding area by supporting an activity that does so much to help local causes.”

The RotarySwimarathon has raised £1,078,000 since 1990 and in 2025 smashed its all-time annual record to raise £55,000, which was handed out to 40 organisations, ranging from £150 to buy the local Brownie group a new tent to £4,000 for the Air Ambulance.

To find out more about this exciting fundraising initiative, which won the Best Social Enterprise Award 2025 in the Grantham Journal Business Awards, visit https://rotaryswimarathon.org/