DLF Trifolium will be going football crazy on their  Johnsons Lawn Seed stand at Glee (18H26-K25) this month. Visitors will see a whole team of product improvements and range expansions, football themed giveaways – and even a freestyle footballer.

Best-selling products are set to be re-launched and kitted out with new packaging and point of sale.

At Glee 2014, the company called on the industry to stamp out poor quality lawn seed, highlighting its own behind-the-scenes efforts to ensure consumers aren't discouraged by poor imitations.  Consumer manager Guy Jenkin said this week: “We are doing everything we can to encourage confidence amongst consumers. Part of this comes from continuing to offer new and exciting products.  At Glee this year we are showcasing a number of new additions, all of which have been designed to offer retailers the chance to stock the latest in grass seed technology, something that will benefit both retailer and end-user.”

A footballer will be on-stand to perform freestyle tricks, and a football giveaway will coincide with an addition to the Turfline range designed to help retailers make the most of the interest whipped up ahead of the UEFA Euro Football Finals next summer.

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