Westland drives consumer demand with new-look website
Westland, has unveiled its new-look website for the 2013 season.
The site, which can be found at www.gardenhealth.com, has been revamped to provide an enhanced customer experience through the addition of new web tools, increased functionality and informative content.
The new-look site, is designed to help gardeners of all levels to get more from their garden with a host of new features. Headlining the new content is the weekly feature ‘In the Garden This Week’, which provides topical features, simple advice and jobs for the week for consumers and trade customers.
Over the Garden Fence helps gardeners share experience, hints and tips while the Get More section offers everything from competitions to product exclusives. In addition, visitors to the website can access more than 100 handy ‘how to’ guides featuring simple step-by-step instructions.
Keith Nicholson, Director of Westland Horticulture, said: “Gardens are to be enjoyed by homeowners with all levels of gardening expertise. Our new site encourages all garden owners, from new to experienced, to get more enjoyment from their green space, whether growing vegetables, potting up a container or creating a new border.
“The launch of our new-look website further bolsters our drive to boost participation and forms part of our ongoing strategy to reinforce our new brand identity and positioning, which is underpinned by our vision – ‘there is more life in the Westland’.”
The website will be also be supported through a raft of national and specialist press campaigns throughout this year’s key gardening season. Key lines set to feature on the nation’s TV screens include Peckish, Aftercut, Gro-Sure and Resolva.
Other key features of the new website include:
Increased compatibility for mobile devices and tablets
Creation of a dedicated Stockist Finder section
New product features for 2013
Product of the Week focuses, including newly launched ranges such as the award-winning Aftercut Even-Flo Spreader, Gro-Sure and Resolva
Ask the Expert question and answer forum Inspirational garden images Useful trade resources including downloadable product images, safety data sheets and product labels
