RHS and Mr Fothergill’s join forces to launch trusted AGM seed range for 2018
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Mr Fothergill’s is delighted to announce that it has become the preferred partner for licensed seed and seed gifting products for the Royal Horticultural Society. The company has worked with the RHS to offer a new seed range built on the reputation of the Society’s prestigious Award of Garden Merit which is being offered to trade outlets now.
The RHS has recently won the coveted “Best Licensed Heritage or Institution” section in the 2017 Brand & Lifestyle Awards. Mr Fothergill’s bright new seed range will add further to the strong RHS licensed gardening offer.
Split into vegetable and flower offerings across a two-stand display, both selections include a balance of top performing modern strains and traditional favourites that have all received the famous Award of Garden Merit. With no cross over with existing lines the range can be treated as a stand-alone display or integrated into a larger offering of Mr Fothergill’s seeds.
 Clean and elegant packet fronts carry the widely recognised RHS emblem and the trusted AGM insignia alongside the Mr Fothergill’s logo, creating immediate brand recognition and consumer confidence as soon as the range is displayed in store. Quality plant photography, and soft pastel shades add a premium feel to the range, making it the jewel in the crown of the 2018 seed season launches.
David Carey, Mr Fothergill’s Joint Managing Director, said: “We are delighted to be working as the preferred seed partner of the RHS. The packaging and display that we have developed together will really lift this range in-store and will perfectly complement our existing offer. We look forward to seeing the Mr Fothergill’s RHS Award of Garden Merit range enter stores in August and we are already working with the RHS to develop exciting product concepts for future release.”
 Not only will gardeners be guaranteed excellent performance from the new range, they will also be doing their bit for local wildlife and the charitable work of the RHS. The flower varieties in the collection have, wherever possible, been selected from the RHS Perfect for Pollinators list, maintained by RHS entomologists and beekeepers.
Orders are already being taken for delivery to stores and garden centres in August. For more information visit www.mr-fothergills-trade.com or call 01638 751161 to be put in touch with your local territory sales manager.
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