Plant buyers face new layout at IPM Essen
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New hall layouts for next January’s IPM Essen, the increasingly popular European plant show, have been announced as the €90 million modernisation of Messe Essen gets under way. Halls 9 and 9.1 will disappear, to be replaced by the temporary Halls 13 and 14 for the Plants, Technology and Floristry exhibition areas. During the first construction phase (May 2016 to October 2017), a glass foyer covering 2,000 sq.m. is being created on the East Fair building and Halls 9 and 9.1 are being demolished. “There will be no compromises whatsoever with regard to the exhibition area, the comfort or the service. On the contrary: The temporary halls will be located in attractive positions which will permit an optimum circuit,” said Oliver P. Kuhrt, CEO of Messe Essen GmbH. “We are using the modernisation as an opportunity to combine the ranges on offer at IPM ESSEN spatially and to adjust the hall structure [to match] the target groups of visitors.” The Italian plant exhibitors, previously occupying Hall 6, will re-locate to Halls 13 and 14 and the Grugahalle. All visitors enteringf the fair site from the east will be guided through Halls 13 and 14 when entering and leaving IPM ESSEN. From there, there will be clear direct links to the other halls. The temporary halls will be aluminium delta roof structures with a ridge height of 8m and white, transparent roof tarpaulins.
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