Wyevale Garden Centres plan to launch e-commerce website next Spring
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Wyevale Garden Centres are undertaking market research to capture views and feedback on a test version of their new e-commerce website design as part of a move towards becoming a multichannel business.
The test site being researched has purposefully been set up as a non-transactional site for research purposes only and will not replace the current Wyevale Garden Centre web site which will continue to be the main site that will be on view for customers not taking part in the survey.
The market research panel will comprise of existing Wyevale Garden Centre customers who have been invited to preview, experience and feedback on a fresh new design template with brand new navigational features that will include comprehensive content as well as gardening advice and tips to help the site become the best gardening website in the UK
Whilst the panel will not be able to make purchases at this stage, extensive research and planning such as this testing phase will be key to ensuring that the brand’s offering is extensively suited to its varied audience base of experienced gardeners whilst being accessible to its growing audiences of occasional and keen gardeners.
The step changing e-commerce platform is an important part of Wyevale Garden Centres becoming a multichannel business in Spring 2016 as the business looks to continue its sales growth journey.
Wyevale Garden Centres CEO Kevin Bradshaw says: “We value feedback from our customers who will be able to guide us in developing our new website into something truly special for our customers."
The new e-commerce website will be rolled out in Spring 2016.
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