In This Issue
Sales drop after end of Lockdown 2
Over £7,000 worth of prizes to be won in GTN's Greatest Christmas Awards
Whistler Grills looks to recruit Retail Sales Manager
Plant sales below last year for first time in 27 weeks
Haskins to put team wellbeing first this Christmas  
Neudorff wins the German Sustainability Award 2021
Gardening grows Christmas cheer in tough times
Perrywood at Christmas 2020 - with correct photo gallery now...
Squires Badshot Lea - Christmas 2020
Federation webinar delivers crucial advice for UK exporters preparing for end of Brexit transition
Wyevale Nurseries donates new Mangave range to RHS Garden Wisley
Logistics firm Wincanton awarded new multi-channel contract by Dobbies
Compost supply deal for leading organic waste business
Perrywood Garden Centre raises over £10,000 for charity and ends the year with some Festive Cheer
GTN November issue now on-line
Special visitors are first to see Santa at Hillmount
Christmas product sales level out
Steady as you go for garden products
Floramedia continues to strengthen its Account Manager team
Still 30% up for growing media
The best of last week's
Is selling online the future for garden centres?
Alver Valley Garden Centre gets green light
Container issues continue to escalate at UK ports - watch ITV News Video featuring Steven Potter at Glencrest
Growing Media stars as November sees record total sales
elho demonstrates continued growth, innovation, and excellent customer support
Get your own copy of GTN Xtra
Garden Centre Photo Tours
Haskins Snowhill re-opens after £15m re-vamp
British Garden Centres open their 58th centre at Thatcham
Barton Grange Christmas 2020 - Exclusive GTN Xtra Photo Tour
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
Pet firm wins ‘product I can’t live without’ award
Natures Menu donates 1,000 meals to rehoming charity
Royal Canin and wellness expert team up to tackle pet obesity
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Gardening grows Christmas cheer in tough times
HTA Market Update for December


The positive relationship people built with gardening as they navigated lockdown continues to flourish as temperatures drop.   


Almost three million new people took up gardening during 2020 and as their enthusiasm to continue with their new-found hobby shows no signs of slowing, garden centres are seeing this interest translate into sales says the Horticultural Trades Association.  


In its Market Update for December, the trade body for the UK garden industry, found garden centre sales in November were 11% up on November 2019. This was driven by exceptional garden/gardening category sales that finished the month 60% up on November of last year. Non-garden/gardening ranges also showed good signs of recovery despite the closure of cafes and restaurants, helping calendar year to end of November comparisons finish -10% down on the same period of 2019. 


Average transaction values were up 51% (excluding catering) compared with November 2019 showing consumers may be spending more when they shop to avoid leaving the house more times than necessary. Hardy plants, shrubs and trees, and plant care products have performed particularly well. 


Christmas sales were up 47% on November 2019 levels suggesting people may have been turning to garden centres to begin their Christmas shopping, and the festive mood is continuing into December following the Government’s announcement that garden centres can hold Christmas grottos in England so long as robust COVID-19 procedures are in place and are prescribed in Scotland according to the tier system.  


Catering typically makes up 21% of turnover in November amongst garden centres with a catering offer; so, with cafes and restaurants forced to close once again, overall catering sales have been hit, and were down -83% on November 2019 levels following closure part way through the month of November. 


David Denny, HTA Futures and Sustainability Manager, comments: “Our members across the supply chain have made huge efforts to recover from the depths of lockdown in March, to support their customers and deliver sales growth across every month since May. Garden centres have invested in and provided first-class safe retailing environments for customers, who have been inspired to get into their gardens.  


 "It is hugely encouraging with now over 25m gardeners in the UK there seems to be no let-up in their interest in gardening. We shouldn’t underestimate the difficulties a 10% year to date fall in sales compared with 2019 brings to the sector.


"However sustained consumer interest in gardening helps to provide a strong basis for the sector to build on and be an economic driver for the UK economy. We recognise the responsibility we have in being able to trade when others cannot and how this continues to be a difficult time for the wider retail industry and society in these constrained times.


"With consumer confidence at a historic low we are pleased our sector can bring some joy at Christmas during these tough times and help consumers to celebrate and feel good going into 2021.” 


HTA Market Update is available free for members to download from the HTA website, by logging in and visiting the Market Update page. 


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