An ambitious TV campaign has helped Bob Martin to see sales of its FleaClear products soar this year.

The pet healthcare specialist launched FleaClear in March and has since seen sales of its Spot On products double in garden centres and pet retailers.

The marketing support for the FleaClear brand has been crucial in the product's success. In May Bob Martin returned to TV for the first time in 25 years with an advertising campaign promoting the  product launch, and there was an immediate and positive impact on sales.

This was followed in September by a six-figure sponsorship deal of ITV1's prime time show ‘For the Love of Dogs’, a fly on the wall documentary at Battersea Dogs Home, to support the second flea season and promote Bob Martin’s new product FleaClear.

The primetime show put Battersea Dogs and Cats Home centre stage, and was presented by pet lover Paul O'Grady. The show proved a massive hit with over five million viewers per episode. The show has also been nominated for a National Television Award in the Factual Entertainment category.

Bob Martin made a considerable investment in bringing FleaClear to market. The product's active ingredient fiprinol is the same active ingredient as market leader Frontline, but is available at a fraction of the price – as little as £4.50 for a single treatment. FleaClear is so accessible to pet owners as garden centres do not require a qualified member of staff to sell the product.

Savi Madan, Managing Director at Bob Martin, commented: "We are very pleased with the success of FleaClear. We have seen a change in consumer purchasing habits as the garden centre spot-on category has grown significantly and FleaClear has been driving this growth.”