If you think about the constant flood of advertisements and marketing jargon a consumer is exposed to on a daily basis, you would think it's almost impossible, as a marketer, to stand out amongst the noise.

On average, one person is exposed to more than 5,000 advertisement and brand exposures per day.

So, what more can you actually do? How can you effectively reach a targeted audience at the right moment and stand out amongst the estimated 5,000 ads a person is exposed to in just one day?

In a world where most of us retrieve news and information from search engines, blogs and social media, it is important now more than ever for brands to curate quality content that reaches their relevant audience and communicates (in the right way) who they are as a brand.

In this session, which will be introduced by Tim Lomas, Commercial Manager (Energy and Environment Division) at Haymarket Media Group, Antje Derks, Senior Content Manager & Social Media Editor, Haymarket Business Media Content Labs will look at content solutions from two sectors (Supply Management and the Third Sector) to see how they were used to raise the brand or charity’s profile through informative and educationally useful content - whether in the form of an expert report, a webinar or video content.