With experts predicting that more people will live in rented accommodation and want their outdoor spaces to be transportable, Gardman see hanging gardening and container planting a major area of growth - in particular their premium hanging garden brand, Blacksmith.Using hanging containers and wall troughs to transform otherwise dull patios and balconies was demonstrated in this year’s ‘Love the Plot You’ve Got’ roadshow by the Garden Industry Marketing Board, and was one of the campaign’s most popular features
Retailers can capitalise on this evident trend by ensuring they create engaging, easy-to-shop hanging gardening displays; and boasting the most comprehensive range of hanging gardening that covers all price points and consumer tastes, Gardman is best-placed to help retailers fashion such in-store theatred display.
When merchandised in full the company’s flagship hanging gardening brand, Blacksmith, creates the ultimate shop-in-shop display. The brand offers retailers a choice of hand-forged wrought-iron baskets, troughs, planters and brackets in a choice of sizes, plus the whole range is backed by a five-year guarantee. To further support the range, there’s a suite of consumer engaging POS and seasonal planting take-away guides, plus a tiered display plinth that can be used for link-sell opportunities such as water gel, compost or plants.
The trend towards smaller gardens will also stimulate the sales of Gardman’s new Moulton Mill ‘Budding Gardeners’ range of smaller, lightweight tools, which were unveiled to great acclaim at Glee. Ideal in compact gardens where space is limited, these premium tools are designed to suit users who may not be able to manage heavier full-size versions and, as the name suggests, they are ideal for younger gardeners too.
Packaging and merchandising material carries the slogan ‘For families that grow together’, to give emphasis that gardening is a fun and rewarding pastime that can be enjoyed by the whole family; children, parents and grandparents alike.
Made with durable carbon steel heads, all tools come with an FSC certified Ash handles and, to showcase the range in-store, a beautiful shed-shaped display has been crafted to house the entire range.