Garden centre EPoS specialist Swan Retail has announced the acquisition of retail systems provider Touchretail, growing its customer base beyond 500 companies.

Employing a team of 16, Touchretail adds an established and innovative cloud-based retail management and EPoS solution that includes a suite of add-on functionality including warehouse management, loyalty and third-party system integration with mainstream accounts packages and web providers.

The business will continue to operate from its Staffordshire headquarters, giving Swan a fifth UK office and 93 employees, in addition to the first US office set up earlier in 2019. Touchretail will also integrate to Swan’s new Cygnus EPoS platform, which is due for launch in September and will provide retailers with a truly agnostic PoS solution.

Swan says it now has a solution for every size of retailer across almost every sector, whilst increasing group annual turnover to £6 million.

“We’re extremely excited about this acquisition,” said David Thompson, Swan Retail Group MD. “Every acquisition or business decision is a strategic one and the strategy behind this deal was to add a like-minded and forward-thinking organisation that had a significant foothold within cloud-based retail solutions. Touchretail has a broad range of users within fashion and leisure and our overall group offer will only become stronger with Touchretail on board.”

“We’ve grown this business from the ground up and have an enormous amount of pride in what we have achieved,” said Stuart Francis, Touchretail’s MD. “We have always known about and respected Swan Retail as a leading player within the retail systems market, so the acquisition was not a difficult one to consider and commit to. We’re excited about the next stage of our journey and what we can achieve together as part of a larger entity.”

The acquisition of Touchretail follows the 2018 acquisition of Creative Marketing Ltd, a full-service creative agency that provides digital and eCommerce solutions for the Swan Group, as well as traditional offline marketing services such as brand and marketing strategy, print advertising design, brochure creation, point-of-sale, packaging design, and art direction. The acquisitions are part of a longer-term strategic plan to position Swan Retail as the UK’s leading omni-channel solution for retailers who will be able to manage their entire business both online and offline utilising Swan’s solutions and services.

To find out more and meet the team, visit the website.