With two full weekends to go until the big day it’s crunch time for serious seasonal promotion. Stars for Europe, the pan-European poinsettia campaign have been busy with a range of projects all aimed at helping you sell more. But this time they just want you to sit back and let yourself be inspired by their range of videos.
The Stars for Europe YouTube channel, MyPoinsettia, is updated with films for consumers and trade, featuring all things from serious floristry to DIY décor ideas for the home and in-store presentation tips.
The selection dedicated to garden centres features a film full of tips to promote sales with poinsettia presentation; clever display ideas to share with staff to really boost those impulse buys.
Plus there’s a care guide to share with your team so you can sleep soundly knowing your precious poinsettias are in good hands.
Check out the production films to see the back-story behind how hundreds of thousands of the popular Christmas classic are grown... it’s far more complicated than you’d expect and it’s sharing this knowledge with customers that will make you stand out from the crowd and the supermarkets.
Each year there’s also a brand new range of consumer-focussed films sharing creative ideas for making homes magical with your key seasonal product... From techniques for making poinsettia bracts chopped from the plant last as a cut flower to design inspiration for the dinner table and fun crafts for kids.
Have them playing on a screen by your poinsettia display or use your social media channels to share them with your customers so they’re inspired to come in-store and have a go themselves. You could even have staff doing live demonstrations.
Feeling creative? Have a go!
For more poinsettia tips and information visit sfe-web.com.
Trade videos...
How to promote sales with poinsettia presentation ideas
Poinsettia care guide
Behind the scenes: the story of poinsettia production
Consumer videos...
Cut flower poinsettias in DIY bottles
Upcycled poinsettia lampshade display
Poinsettia chair back designs for the dinner table
Fun sweet vase décor idea
