Sugru, a mouldable glue recently named ‘Best DIY Product 2015’ by the British Hardware Federation, earns its first garden centre listing this spring. Wyevale Garden Centres are to stock it from May.

Handy for any number of small home improvement projects, Sugru is a unique material made to form a strong bond to aluminium, steel, ceramics, glass, wood and several other materials, including some plastics and rubbers

Sugru’s suppliers believe the product will appeal to Wyevale’s large customer base. “The Wyevale Garden Centre customer might spend half a day in store browsing, and may not expect to come across a tool like Sugru,” says UK sales manager Brian Bott. “It’s just that kind of discovery that we find most exciting about partnerships in new sectors.”

“Sugru is sold in more than 160 countries worldwide and we see brilliant garden applications time and time again. Improving the grip on a trowel and repairing garden furniture through to patching up wellies - we know people who spend time in the garden, generally love using Sugru. To launch into the sector with Wyevale makes good business sense and we’re excited for what else lies ahead.”

Currently stocked at a range of DIY and outdoor stores including B&Q and Blacks, Sugru’s durability and weatherproof properties will prove an important selling point to customers whose leisure time is mostly spent outdoors.