The David Colegrave Foundation (DCF) has unveiled a new look to kick off its current scholarship season.

The new branding represents the horticultural minds that DCF supports through its scholarships, creating opportunities for those with a passion for plants but limited funds to invest.

In line with its support for students, DCF worked with a team studying graphic communication and typography at Reading University to produce its new logo and promotional materials. The team was tasked to help the charity better demonstrate its relationship with horticultural students using an attention-grabbing visual that they could relate to and be attracted to. The brand project was run as part of a ‘real jobs’ scheme.

This is the second time DCF has worked with students on one of its projects. Previously its orchid collection was produced for retail with the input of horticultural pupils.

Following on from the rebrand, a new website will feature an online scholarship application form to streamline the application process as well as a resources section for students and tutors.

DCF Trustee Jeff Colegrave says he hopes the new branding connects with students and encourages them to apply for a DCF scholarship. “Ultimately this is all about investing in the industry's future,” he added.

DCF's scholarship season is open until 31 January 2017. Several scholarships are available reaching support of up to £1,500, including Student Scholarships as well as Sponsored Scholarships by Ball Colegrave, Floranova, the South West Growers Show and the British Protected Ornamentals Association (Peter Seabrook Bursary).

DCF debuted its new branding at the South West Growers Show in Devon last week (5 October).

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