Bulb of the Year, Tulip Hotpants, is spicing up bulb sales already according to GTN Bestsellers Epos data, reaching No 4 in the GTN Top 10, just behind last year’s Bulb of the Year, Daffodil Tamara.
Sales of autumn bulbs are usually a good barometer of how positive people are thinking about the future and of course how active they are in their gardens, so we’ll be watching bulb sales volumes closely over the next few weeks.
Even though bulbs were later arriving in stores this year due to the lateness of the season in the bulb fields, sales this week are on a par with the same week in 2012.
There’s a six-week Taylors Bulbs ad campaign starting on Garden Radio this weekend, so make sure those bulb displays are topped up and your bestsellers at the forefront.
If you’ve not downloaded your Taylors Bulbs Garden Radio campaign POS yet, contact Garden Radio on 01733 775700 or e-mail trevor.pfeiffer@tgcmc.co.uk
A damp Bank Holiday slowed the upward charge of total volume sales, but we're still showing volumes up considerably on the last two years for the end of August (see chart above).
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