Tears for supermarkets as gardeners plant more onions
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During a week when overall footfall dropped as a result of snow Primula sales grew to be 57% of all plant sales, houseplant sales increased by 37% and John Innes compost sales grew by 91%. But it was a ‘sell out’ of lettuce seed packs that made the headlines.
The ‘news’ came on the back of the salad crop and veg shortages in supermarkets due to the bad winter in southern Spain. So far GTN Bestsellers analysis has not seen hard evidence of any sales increase. Indeed Rhubarb plants and onion sets have been much more popular to date.
Perhaps everyone will benefit this week as a result of the viral headlines. We are keeping an eye on the situation.
How about we start generating some viral headlines based on what gardeners are actually buying each week? “Tears for supermarkets as gardeners plant more onions” would make good sense, but what is the power of real news these days. Do ‘lettuce’ know your thoughts by email trevor.pfeiffer@tgcmc.co.uk
GTN Bestsellers Top 50 sales volumes compared to the same week last year...
- Garden Products - up 3%
- Veg-2-Gro - down 20%
- Growing Media - down 5%
- All Items Index - down 23%
To subscribe to GTN Bestsellers email karen.pfeiffer@tgcmc.co.uk
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