Flying start for Groen-Direkt in The Netherlands
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Groen-Direkt’s Spring Fair in The Netherlands is the company’s traditional start of the new garden season. Last week's event in Boskoop produced more visitors and subsequently a higher turnover than usual.
Half-unit buying option
This International garden plant fair attracted buyers and traders from all over Europe who were enthusiastic and made for higher trading volumes than at the last spring fair. Just like 2015, many forward orders were placed, in spite of the uncertain weather. Almost all the customers made use of the newly introduced half-unit buying option. On reflection, Groen-Direkt got off to a flying start to ignite the new garden season.
More Impulsive
Today’s buyers of garden plants are more impulsive, more susceptible to trends and more focused on a product’s looks. “This changing buying behaviour is leading to an increasing demand for flexibility. We will be responding to this need from this Spring Fair onwards by offering our customers the option of ordering half units,” said Groen-Direkt’s Gert Koert.
 “In the autumn of 2015 we tested this new sales form in two successful pilots. The buyers’ response at the fair and at our webshop clearly showed that this option meets the need. That’s why we decided to introduce it at our Spring Fair. It enables us to sell larger volumes per sample, which is of course interesting for the growers. For our customers it is an extra service with which we hopefully offer them extra added value. Along with the possibility of sales of Danish trolleys and layers and our special sales concepts, this new option enables us to meet the demand even more effectively.”
Thirty fairs
Groen-Direkt will be organising one fair a week from 23 February onwards, and one fair every other week in autumn.
The company will also be hosting several seasonal fairs with an extra large range of seasonal products:
- Spring Days 2016: 11-12 April (the fair will also be opened in the evening of the 11th)
- Summer Days 2016: 30-31 May (the fair will also be opened in the evening of the 30th)
- Winter/Christmas Fair 2016: 8 November.
- The Autumn Fair will take place from 24 until 26 August 2016 (coinciding with the major Plantarium fair). This and the Spring Fair are the largest fairs of the year.
For more information on GROEN-Direkt, its sample fairs and its webshop, go to www.groen-direkt.nl, @groendirekt (Twitter) or call +31 (0)172 21 15 76.
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