Boost, the All-Purpose Liquid Plant Feed, and Resolva, the nation’s No.1 weedkiller brand, from Westland Horticulture, are returning to TV screens this May across the UK and Ireland, as part of a major seasonal media investment designed to drive consumer demand and increase footfall into garden centres at peak trading time.
Boost is celebrating its fifth consecutive year of national TV advertising, helping cement its position as a trusted plant feed delivering visible results for gardeners. This spring, the dedicated 20-second advert will run across high-reach channels including Channel 4 and Sky in the UK, alongside RTÉ and Virgin Media Television in Ireland, targeting lifestyle and gardening audiences. Running from 1st to 24th May, the campaign is expected to reach almost 30 million consumers and will be supported by video-on-demand activity and influencer-led social mediathroughout the season, ensuring sustained visibility at the point when gardeners are actively feeding plants and refreshing containers.
The advert highlights Boost’s standout promise: 4x more blooms, plus more fruits and vegetables, thanks to its unique formulation. Featuring PLANTSENSE technology, Boost delivers an ideal balance of nutrients and enhanced water management. The campaign is designed to drive repeat purchase behaviour and support strong in-season sales momentum for retailers.
Resolva Xtra Fast Weedkiller Ready To Use will also return to TV screens this May, marking its 16th consecutive year of national advertising investment, highlighting the problem of nuisance weeds and reinforcing itself as the simple solution for fast results.
Running from 4th to 31st May across ITV1, Channel 4 and Sky in the UK, alongside RTÉ and Virgin Media Television in Ireland, the campaign will again reach over 30 million consumers, reinforcing its status as a trusted solution within the weed control category. Additional support through broadcast video-on-demand platforms including All4, Sky and Amazon will further extend campaign reach.
This sustained investment continues to drive category participation and strengthens Resolva’s position as the trusted solution for gardeners looking for fast, effective weed control, helping retailers capture demand during peak weed-treatment periods.
Keith Nicholson, Marketing Director, at Westland Horticulture, commented: “We continue to invest in our brands to support our retail partners and drive consumers into the categories during the key spring/summer selling window. With strong national TV coverage behind both Boost and Resolva, retailers can stock with confidence knowing there is significant consumer demand being generated at exactly the right time in the season.”
Boost All Purpose Liquid Plant Feed and Resolva Xtra Fast Weedkiller Ready To Use are available to order 24/7 via Westland Live, with convenient in-season top-ups to help retailers maximise availability and sales opportunities throughout the peak gardening period.
